Director of Product Marketing

Company: General Dynamics Mission Systems
Location: Dedham
Posted on: January 23, 2025

Job Description:

Basic Qualifications
Bachelor's degree or equivalent is required plus a minimum of 15 years of relevant experience; or Master's degree plus a minimum of 13 years of demonstrated leadership in the Cyber, Defense and/or Aerospace products industry, along with the following:Candidates must be able to obtain a Top Secret security clearance within a reasonable amount of time. Applicants selected will be subject to a U.S. Government security investigation and must meet eligibility requirements for access to classified information. Due to the nature of work performed within our facilities, U.S. citizenship is required.
Responsibilities for this Position
General Dynamics Mission Systems has an immediate opening for a Director of Product Marketing. The position provides an opportunity to enhance the performance and profitability of an organization that supports some of our nation's and our closest allies fundamental defense services. General Dynamics Mission Systems employees work closely with esteemed customers to develop solutions that allow them to carry out high-stakes national security missions.

• Comprehensive knowledge of strategic planning, development and coordination of marketing communication programs to promote the sale of company products and services and further the company's sales objectives and growth.
• Extensive knowledge of marketing concepts, practices and tools that will support company value creation in the markets we serve
• Ability to enthusiastically evangelize GDMS Space, Cyber and Intelligence Systems (SC&I) products and develop messaging to target markets and customers
• Directs the marketing team activities of a functional area and/or business area for the company
• Excellent written, verbal and presentation communication skills. Ability to present product marketing strategies, capabilities and results expected.
• Demonstrated understanding of specific areas within assigned market, to include budgets, customer priorities, mission gaps, market dynamics and ROI on project endeavors.
• Travel Requirements: up to 20-30%. Ability and willingness to travel to all marketing events and to GDMS corporate activities as required
• Capable of hands-on problem solving, with ability to engage and communicate with cross-functional teams comprised of Product Development, Support, Engineering and Sales Management
• Supports creation of business strategies for growth
• Work is reviewed in terms of meeting the organization's objectives and timelines
• Performance metrics visible at the GDMS, business or functional level
• Demonstrates understanding of business strategies and technical issues as they relate to business growth
• Demonstrates strong interpersonal, communication, collaboration and leadership skills ability to build relationships with customers and internal counterparts
• Able to thrive in a highly interactive team environment
• Works well under pressure with the ability to simultaneously deliver on multiple tasks and/or priorities
• Establishes and assures adherence to budgets, schedules, work plans, and performance requirements
• Expected to integrate highly complex activities within their discipline and across functional and project boundaries
• Comfortable interacting with executives and/or major customers
• Conducts business and technical briefings for senior and top management and for external representatives This Director of Product Marketing position is a high profile role for which we seek a talented individual focused on maintaining and growing GDMS' customer base and content within assigned markets and product areas. As a Director of Product Marketing, your responsibilities will include, but are not limited to, managing and performing the following tasks:
  
  Essential Job functions & Responsibilities:
  • Leads the marketing team and all initiatives including periodic reviews with Sales/Marketing leadership presenting go-to market materials, content, messaging, strategies and results desired.
  • Defines vision, strategies, and tactics for product marketing campaigns.
  • Builds and protects the GD and GDMS brands. Positions the company to win top opportunities and enter new markets while maintaining brand leadership in existing markets.
  • Create, collaborate, and execute strategies to grow SC&I revenue
  • Manages market analysis, monitors competitive activity, and identifies customer needs
  • Participates as a key member of the business development, capture development or product development process
  • Delivers consistent, professional product marketing and sales materials
  • Plans, creates and disseminates information using appropriate distribution channels ranging from traditional print to digital and social media to drive business strategy for our capabilities and products
  • Produces targeted direct selling events and technical symposia
  • Plans and participates in trade shows
  • Performs analytical and research activities in support of the business development and acquisition, strategic planning, proposal development and/or marketing service functions
  • Ensures all advertising is consistent with company branding guidance and upholds the company's reputation
  • Ensures all company compliance and ethics standards are met
  • May supervise work of outside consultants
  • Develops and administers schedules, performance requirements, responsible for budgets.
  • Directs the development of short- and long-range objectives and recommends goals to higher management
  • Provides leadership in the planning, designing, due diligence, and implementing of strategic business objectivesPosition: On-site Dedham, MA (3-4 days per week on-site, 1-2 days per week remote work possible with agreement from manager)
    
    
    Target salary range: USD $173,587.00/Yr. - USD $187,827.00/Yr. This estimate represents the typical salary range for this position based on experience and other factors (geographic location, etc.). Actual pay may vary. This job posting will remain open until the position is filled.
    Company Overview
    At General Dynamics Mission Systems, we rise to the challenge each day to ensure the safety of those that lead, serve, and protect the world we live in. We do this by making the world's most advanced defense platforms even smarter. Our engineers redefine what's possible and our manufacturing team brings it to life, building the brains behind the brawn on submarines, ships, combat vehicles, aircraft, satellites, and other advanced systems.We pride ourselves in being a great place to work with this shared sense of purpose, committed to a diverse and exciting employee experience that drives innovation and creates a community where all feel welcome and a part of something amazing.We offer highly competitive benefits and a flexible work environment where contributions are recognized and rewarded. To see more about our benefits, visit General Dynamics is an Equal Opportunity/Affirmative Action Employer that is committed to hiring a diverse and talented workforce. EOE/Disability/Veteran
    

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