ISV Partner Account Manager, SMB

Company: Klaviyo Inc.
Location: Boston
Posted on: February 1, 2025

Job Description:

The ISV Partner Account Manager plays a pivotal role in driving revenue growth through strategic partnerships with managed Independent Software Vendors (ISVs). This role is focused on executing high-impact go-to-market strategies that generate sales and increase market share. The ISV Partner Manager will work closely with sales and marketing to maximize the sales potential of partnerships, ensuring that both the company and its partners achieve their revenue targets. This role will also work closely with Partner Managers on the ISV Program or Platforms who are focused on global strategy, integration quality & driving integration adoption.How you'll make an Impact:

• Revenue Growth & Sales Strategy:
• Execute joint go-to-market strategies with ISV partners that directly contribute to partner-sourced revenue growth.
• Manage pipeline and booking targets that are directly driven from the partner.
• Collaborate with partners to create joint sales initiatives, including co-selling, lead generation, and pipeline acceleration.
• Sales Enablement & Execution:
• Support sales teams in effectively speaking to partner solutions (i.e., join calls as needed).
• Drive co-selling opportunities by aligning partner solutions with sales team goals, creating joint value propositions, and managing the sales process.
• Track and monitor sales performance metrics like pipeline connected to ISV partnerships.
• Partner Relationship Management:
• Build and maintain strong, revenue-focused relationships with partners, serving as the main point of contact for all GTM activities.
• Conduct regular business reviews with partners to assess revenue performance, identify new sales opportunities, and address any challenges.
• Marketing Collaboration & Demand Generation:
• Work with marketing teams to develop and execute joint demand generation campaigns that drive sales leads and conversions.
• Manage and track leads that come from partner activities such as co-marketing or events.
• Share co-branded marketing materials, case studies, and success stories to support sales efforts and increase market visibility.
• Participate in industry events, webinars, and other promotional activities to generate leads and build brand awareness.
• Performance Monitoring & Reporting:
• Monitor and report on the sales performance of partnerships, using KPI sourced-partner revenue to measure success and identify areas for improvement.
• Provide regular updates to senior management on revenue outcomes and growth opportunities.
• Continuously refine GTM strategies based on performance data and market feedback to drive ongoing revenue growth.What You'll Bring:
• Sales Orientation: A strong focus on achieving revenue targets and driving sales growth through strategic partnerships.
• Negotiation & Influence: Ability to negotiate effectively with partners to create win-win sales opportunities.
• Market & Product Knowledge: Deep understanding of the market and product landscape to effectively position partner solutions.
• Data-Driven Decision Making: Ability to analyze sales data and use insights to refine strategies and drive continuous improvement.
• Collaborative Leadership: Ability to lead cross-functional teams in executing high-impact GTM initiatives.
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Keywords: Klaviyo Inc., Newton , ISV Partner Account Manager, SMB, Executive , Boston, Massachusetts