Sr Content Marketing Manager

Company: Tbwa Chiat/Day Inc
Location: Boston
Posted on: February 1, 2025

Job Description:

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.About this position:As Senior Content Marketing Manager at Later, you'll spearhead our content strategy and thought leadership initiatives, creating high-impact content that resonates with enterprise B2C brands and marketing agencies. This role sits at the intersection of content, research, and SEO, transforming Later's unique platform data into compelling narratives that drive market authority. Reporting to the VP of Corporate Marketing, you'll balance regular content programming with major quarterly research initiatives while managing relationships with freelancers and agencies to scale content production.What you'll be doing:

• Understand Later's target audiences, spearheading content that attracts and retains Later users.
• Develop and own Later's comprehensive content marketing and data journalism strategy, including long-form content and editorial calendar, using Notion and Contentful.
• Create and execute research-based content initiatives including quarterly industry reports and annual benchmarks.
• Design and implement content distribution strategies across owned channels to maximize reach and impact.Technical/Execution:
  • Transform complex platform data and research insights into compelling content narratives.
  • Partner with Later's SEO team to optimize content for SEO (E-E-A-T, keywords) while maintaining editorial excellence.
  • Track and analyze content performance metrics in Google Analytics 4, Google Search Console, and SEMRush, creating regular reports on sessions, signups, sessions to signup CRV, trials, leads, SERP clicks, average SERP position, keyword queries, and SOV.
  • Partner with SEO, Email Marketing, and Demand Gen teams to generate SEO-optimized content that drives movement through the funnel, with gated content and content linked to customer journeys.
  • Partner with Research and Data Science teams to brief in research and data requests, develop methodology for industry reports and benchmarks, and collect and analyze insights for content.
  • Work closely with Design team to create impactful data visualizations and maintain brand consistency across all content marketing.
  • Support Product Marketing with strategic content for product launches and feature releases.
  • Collaborate with Sales Enablement to create content that accelerates enterprise sales cycles.Leadership:
    • Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors; over time developing an in-house content marketing team.
    • Guide cross-functional initiatives between content, research, and marketing teams.
    • Lead the evolution of Later's content strategy and thought leadership position.Research/Best Practices:
      • Define and implement content best practices and style guidelines.
      • Stay current with social media and influencer marketing industry trends.
      • Conduct regular content audits and gap analysis to inform strategy.We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
        • 7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles.
        • Bachelor's degree in Marketing, Communications, Journalism, or related field.
        • Proven track record of creating content that engages senior marketing decision-makers.
        • Experience producing research-based content and managing complex editorial calendars.
        • Demonstrated success in driving organic traffic and lead generation through content.
        • Strong analytical skills with experience in content performance measurement and optimization.
        • Expertise in content operations and SEO best practices.
        • Proficiency in content management systems, SEO tools, and analytics platforms.
        • Experience managing freelancers and agencies.
        • Background in social media or influencer marketing.Nice to Haves:
          • Experience with enterprise MarTech platforms.
          • Experience marketing to enterprise B2C brands and agencies.
          • Familiarity with social listening and social analytics tools.
          • Advanced degree in related field.How you work:
            • You're proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
            • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
            • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
            • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
            • You share insights to help the team stay ahead and make informed decisions.
            • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
            • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.Our approach to compensation:We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.Salary Range:$120,000 - 130,000#LI-HybridWhere we work:We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.Diversity, inclusion, and accessibility:At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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Keywords: Tbwa Chiat/Day Inc, Newton , Sr Content Marketing Manager, Executive , Boston, Massachusetts