eCommerce Product Analyst

Company: Hydrow, Inc.
Location: Boston
Posted on: January 29, 2025

Job Description:

WHO WE AREIf you ask us, we're the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that's honest, inclusive, and positive. Hydrow is the Live Outdoor Reality (LOR) rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you'll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That's because it is!WHY WE NEED YOUThe ecommerce Product Analyst role is focused on analyzing, developing & executing on our yearly product roadmap for ecommerce. We are seeking a highly analytical and detail-oriented eCommerce product analyst to join our team. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; presenting data insights to business partners to drive decisions. You will be a partner to our ecommerce development team for development/builds, Site QA, regression testing, supporting requirements writing, UAT & troubleshooting. You will be part of the cross-functional ecommerce team (product, product marketing, development, analytics, etc) to drive a customer-focused roadmap and be responsible for website changes related to supporting (1) promotional launches (2) content changes (3) A/B Tests. You will be able to think on your feet, synthesize qualitative & quantitative data focusing on customer site experience & purchasing funnel, ultimately driving Hydrow's business significantly.WHAT YOU'LL ACCOMPLISH

• Research: Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the direct-to-consumer fitness/whole health industry.
• Data Analysis: Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges.
• Performance Reporting: Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders.
• A/B Testing: Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences.
• Conversion Rate Optimization: Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes.
• Collaboration: Partner with cross-functional teams to translate data insights into action-oriented strategies for optimizing product pages, marketing campaigns, and conversion rates.
• Customer Segmentation: Analyze customer data to identify high-value segments and develop targeted marketing strategies.
• Platform Management: Drive changes via Shopify & Contentful including promotional/discounting scenarios & merchandising.WHO YOU ARE
  • Ecommerce Experience: 3+ years of experience in ecommerce analysis or a related field. B2C preferred.
  • Bachelor's Degree: Ideally in Business, Data Science, Marketing Analytics.
  • Communication Skills: Excellent communication and presentation skills.
  • Organization and Planning: Strong project management skills including managing deadlines, getting alignment, and delivering analysis and recommendations.
  • Analytical Skills: Proven analytical skills and experience working with large datasets.
  • 2+ years of experience with e-commerce or purchasing systems, preferably Shopify & Contentful.
  • Fluent in analytics tools (Hotjar, Amplitude, Domo).
  • Previous partnership with development team.
  • Strong attention to detail and proactive approach to identifying and solving problems.We know the confidence gap and imposter syndrome can get in the way of meeting exceptional candidates; for that reason, if you don't meet 100% of the job description, that's okay! Please don't hesitate to apply - we'd love to hear from you.HOW WE WORKAuthentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction.Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together.Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.Our team values diversity in experience and backgrounds-we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.BENEFITS AND PERKS (Full Time Permanent Hydrownauts)Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow.6 Months Fully Paid Primary and Secondary Parental Leave.Unlimited PTO Policy.$150/week Reimbursable for Childcare.401k.Free Membership to the Hydrow App and access to a free Hydrow.MORE!By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information.Hydrow is an E-Verify employer. E-Verify is an Internet-based system that compares information entered by an employer from an employee's Form I-9, to records available from the U.S. Department of Homeland Security and the Social Security Administration to confirm employment eligibility.
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Keywords: Hydrow, Inc., Newton , eCommerce Product Analyst, Professions , Boston, Massachusetts