Senior Analyst, Marketing Analytics

Company: DraftKings
Location: Boston
Posted on: January 24, 2025

Job Description:

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.The Crown Is YoursAs a Lead Analyst on the team, you will leverage advanced modeling techniques and data-driven insights to enhance the marketing acquisition process and inform strategic decision-making. You will focus on advanced model mixing to optimize marketing effectiveness, develop robust marketing acquisition forecasting frameworks, and drive analytical rigor in the marketing organization. Your work will empower leadership with actionable insights to allocate resources efficiently and maximize acquisition impact.What you'll do as a Lead Analyst

• Design and implement advanced modeling techniques to improve attribution accuracy and marketing mix performance and measurement across customer touchpoints.
• Develop and maintain models powering acquisition forecasting and guide strategic marketing investments.
• Define measurable goals and create interactive dashboards to monitor key marketing and acquisition performance metrics.
• Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.
• Communicate key results and actionable insights to executive leadership.
• Collaborate cross-functionally with teams focused on Marketing and core products, including Sportsbook, Casino, and Fantasy Sports.What you'll bring
• Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
• At least 6 years of experience in business analytics or data science, with a proven track record in marketing analytics.
• Expertise in advanced statistical modeling, marketing mix modeling, and predictive analytics.
• Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders.
• Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects.
• Extensive experience with A/B testing, experimental design, and other analytical testing methods.
• Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
• Solid foundation in statistics, hypothesis testing, and optimization techniques.
• Experience with R, Python, or statistical programming languages is highly desirable.Join Our TeamWe're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.The US base salary range for this full-time position is 112,600.00 USD - 140,700.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
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Keywords: DraftKings, Newton , Senior Analyst, Marketing Analytics, Professions , Boston, Massachusetts