Senior Manager, Product Marketing

Company: Recorded Future
Location: Somerville
Posted on: February 1, 2025

Job Description:

Senior Manager, Product MarketingAre you a strategic and creative marketing leader looking for an opportunity in a high-growth environment? Do you embrace the opportunity to build teams and strategies to drive growth? If the answer is yes and you are passionate about security, we need your help to continue to grow the world's largest intelligence company by helping our customers gain and maintain an advantage over their adversaries.Recorded Future is the market leader in intelligence. Our intelligence integrates with over 100 security products from industry-leading companies, such as Splunk, ServiceNow, Microsoft, and AWS. Join our team and be a key member of a high-performance marketing team and make a difference in how organizations protect themselves.What You'll Do:We are seeking a strong leader for our Product Marketing team. This person will help Recorded Future extend its leadership position in the security industry by overseeing product positioning, sales enablement, campaign strategy, and related messaging for the threat intelligence products you and your team manage in order to drive pipeline and awareness. You will help lead a team that is responsible for educating sales, analysts, partners, and prospects on our vision for securing the world with intelligence. In this role, you will help inform marketing strategy and work collaboratively with cross-functional teams ensuring we are creating value for our customers.Responsibilities:

• Strategy Development:

• Develop and drive the overall product marketing strategy for Recorded Future solutions and modules, aligning with the company's business objectives and market dynamics.
• Collaborate with cross-functional teams, including product management, sales, field marketing, and campaign and demand to ensure cohesive and integrated go-to-market plans.
• Product Positioning and Messaging:
  • Craft differentiated messaging that resonates with key buyer personas, establishing Recorded Future as a leader in threat intelligence.
  • Evangelize products and solutions directly with customers, partners, analysts, influencers, and sales teams.
  • Go-to-Market Execution:
    • Lead the development and execution of go-to-market plans for new module launches and updates, ensuring alignment with overall business objectives.
    • Collaborate with demand generation and sales teams to create impactful marketing campaigns that generate awareness, interest, and demand.
    • Sales Enablement:
      • Partner with enablement teams to develop sales training and presentations and be able to deliver training to field teams.
      • Customer Advocacy:
        • Foster strong relationships with key customers, gathering feedback and insights to continuously improve products and marketing strategies.
        • Identify key customers and partner with customer marketing to develop customer success stories and testimonials to build credibility and influence in the market.What you'll bring:
          • You will have 3+ years of marketing management experience and/or 5-7 years experience in the product marketing discipline.
          • Be able to provide direct support to your team members.
          • Experience at a high-growth, fast-paced technology company (cybersecurity industry experience a plus).
          • Strong strategic thinking, with the ability to translate complex technical concepts into compelling and relatable messaging.
          • Excellent leadership and collaboration skills, with the ability to work effectively across functions and influence at all levels of the organization.
          • Track record of developing and executing successful go-to-market strategies.
          • Exceptional communication and presentation skills.
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Keywords: Recorded Future, Newton , Senior Manager, Product Marketing, Executive , Somerville, Massachusetts