Associate Director, AdTech & Data Strategy - Growth Marketing Team

Company: Dept
Location: Boston
Posted on: February 1, 2025

Job Description:

WHY DEPT?We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.This is a hybrid role with the expectation that you will need to go into the office 3 days a week. You must be located within 50 miles of our Boston, MA or Newburyport, MA offices located at:

• 35 India St, Boston, MA 02110
• 20 Inn St, Newburyport, MA 01950DEPT is seeking a self-motivated and solution-oriented Associate Director to join our Adtech & Data Strategy team. In this pivotal role, you will drive innovation and strategic growth in the mobile app advertising industry, leveraging your expertise to shape user acquisition strategies and navigate the evolving adtech landscape.WHAT YOU'LL DO
  • Act as a mobile expert, providing guidance to clients and internal teams on user acquisition strategies and technical nuances within the mobile ecosystem.
  • Partner with stakeholders and cross-functional teams to clearly understand advertiser challenges, then recommend and implement solutions.
  • Lead the planning, strategy, and management of new test channels for user acquisition.
  • Troubleshoot and solve strategic challenges related to MMPs and other mobile adtech tools.
  • Perform analysis and communicate with vendors to support the mobile ad fraud prevention program.
  • Develop strategies in response to industry changes, such as iOS ATT and SKAN.
  • Evaluate and recommend new adtech tools for mobile user acquisition programs.
  • Document learnings in a technically accurate and easy to reference format.WHAT YOU BRING
    • 4-6 years of experience in the mobile app space, particularly in user acquisition roles.
    • Expertise in mobile measurement methods and familiarity with related dataflows and integrations.
    • Comfortable with self-led research and ability to distill complex, technical topics.
    • Proficiency in vetting tools and vendors.
    • Strong understanding of mobile app business models, platforms, app stores, and industry trends, including privacy policies.
    • Strong understanding of mobile KPIs, media buying tactics, and strategies.
    • Analytical and innovative thinker with attention to detail and the ability to consider all angles of a situation.
    • Highly organized and capable of managing multiple tasks simultaneously.
    • Strong interpersonal skills, with the ability to collaborate effectively and work independently.
    • Excellent communication and presentation skills, with the ability to convey strategies and results to diverse audiences.
    • Self-starter mentality with a track record of setting and achieving goals.Most importantly, we are seeking a curious and motivated individual who is eager to join our team and advance their career as a mobile app advertising expert.WHAT DO WE OFFER?We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
      • Healthcare, Dental, and Vision coverage
      • 401k plan, plus matching
      • PTO
      • Paid Company Holidays
      • Parental LeaveThe anticipated salary range for this position is $107,300 - $130,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.WE SUPPORT YOU BEING YOU:DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone's lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It's totally confidential and only used to make sure you feel fully supported at every step.DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.We are a company passionate about . Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.DIVERSITY, EQUITY, & INCLUSIONAt DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts .#LI-Hybrid
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