Channel Marketing Manager

Company: Bevi
Location: Boston
Posted on: January 29, 2025

Job Description:

Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines. Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work. As the market leader in IoT-enabled beverage machines, we've raised over $160M in venture capital and we have grown tremendously each year since launch. In addition to maintaining hypergrowth with our current product line, Bevi is heavily investing in new product development.We are looking for a dedicated Channel Partner Marketing Manager to drive the strategy alignment, development, and execution of various partner programs by collaborating with our external partners and internal teams at Bevi. We expect you to enhance partner marketing programs that keep Bevi top of mind, help sell more products, and measure results.Our ideal candidate must have prior experience building strategies for various partner marketing channels. You will be a primary marketing contact for our domestic and international partners on the marketing side - excellent relationship building skills are a must.The core of this role is to develop and execute a holistic partner marketing plan. You will also be responsible for driving the creation of marketing content, campaigns and successful partner events. This role reports to the Director of Product Marketing.Responsibilities

• Establish strong relationships with the marketing teams and counterparts of our national, regional, and international partners, working closely with our internal Partner Managers and Sales Directors.
• Oversee the planning, execution, and performance of multi-channel partner marketing programs and campaigns to drive demand generation.
• Work closely with the Product Marketing Director to enhance the growth of partner marketing strategies and recommend solutions to develop joint marketing programs with partners.
• Collaborate with and support the Demand Gen team to execute direct mail and ad campaigns, and virtual events with partners.
• Work with the Marketing team to design partner collaterals, including presentations, emails, brochures.
• Support the Content Manager in the creation of partner case studies and our monthly partner newsletter.
• Support the creation and management of a dedicated Partner Portal from the marketing side working closely with cross-functional teams.Qualifications
  • Excellent written, communication, and verbal skills
  • Ability to establish and nurture strong connections with both internal and external partners
  • Dynamic, creative, and entrepreneurial mindset
  • Ability to analyze data and metrics to measure results and identify areas for improvement
  • Desire to work in a highly ambiguous and fast paced environment
  • Bachelor's degree in Marketing, or related field
  • 3+ years of marketing experience in a partner-facing role
  • Proficiency in B2B marketing is a bonus
  • Demonstrated ability to work in a highly cross-functional role and lead without authority
  • Willingness to travel up to 10% of the timeBenefits
    • Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
    • 401(k) with company match, and environmentally responsible investment options
    • Flexible PTO plus 9 company holidays, and additional paid days for sick leave, etc (including sustainability or social justice volunteer events)
    • Generous fully paid parental leave for both birth parents and non-birth parents
    • Fully employer paid disability and life insurances
    • Wellness and fitness reimbursements
    • Monthly stipends for cell phone use and commuting costs
    • Onsite snacks and (of course) unlimited Bevi ... plus composting and terracycling, too
    • Happy hours, pancake breakfasts, Hero awards - and more!
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Keywords: Bevi, Newton , Channel Marketing Manager, Executive , Boston, Massachusetts