Social Media Manager

Company: Tbwa Chiat/Day Inc
Location: Boston
Posted on: January 26, 2025

Job Description:

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.About this position:We are looking for a talented and creative Community Manager / Social Media Manager to join our team. Reporting into our Director of Marketing Services, this role focuses on content creation and community engagement, ensuring that our clients' brands maintain an exceptional and dynamic presence on social media.What you'll be doing:Content Creation

• Create visually appealing and compelling content, including graphics, videos, and written posts, for various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others. This requires excellent written skills, some design and video capabilities.
• Partner with the client's influencer marketing team to bring content to life via briefing creators and influencers.
• Partner with the strategy team to analyze content performance and community engagement metrics to refine strategies and improve outcomes.Community Management
  • Manage and nurture online communities, responding to comments and messages, and fostering positive interactions with followers acting as the main brand voice.
  • Monitor social media trends and incorporate them into content creation to keep clients' brands relevant and engaging.Client Relationship
    • Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing great relationships.
    • Collaborate with clients and internal teams to brainstorm and produce innovative content ideas that resonate with target audiences.We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
      • 3-6 years proven experience as a Community Manager, Social Media Manager, or similar role with a focus on content creation and community engagement.
      • Proven track record of independently managing and growing a social media presence for a large B2C brand.
      • Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences. You can also independently create basic videos and graphics and have a natural and engaging presence when on camera.
      • Preferred: Experience leveraging AI to streamline processes & development of materials in a streamlined & consistent way is preferred.
      • Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
      • A natural desire to be active on social media is essential; we are looking for candidates who live and breathe social media trends.
      • Ability to think creatively and generate innovative content ideas.
      • Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.
      • Exceptional organizational skills and the ability to manage multiple projects simultaneously.
      • Bachelor's degree in Marketing, Communications, or a related field is preferred.How you work:
        • You're proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
        • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
        • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
        • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
        • You share insights to help the team stay ahead and make informed decisions.
        • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
        • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.Our approach to compensation:We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.Salary Range:$89,000-$98,000 USD + BonusWhere we work:We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.Diversity, inclusion, and accessibility:At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.Apply for this job* indicates a required field
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Keywords: Tbwa Chiat/Day Inc, Newton , Social Media Manager, Executive , Boston, Massachusetts