(Global) Sr. Manager of Marketing Communications & Events, Oncology - Lunit USA

Company: Lunit
Location: Boston
Posted on: January 23, 2025

Job Description:

Conquering cancer through AILunit, a portmanteau of 'Learning unit,' is a medical AI software company devoted to providing AI-powered total cancer care.Lunit is a global leader in the field of AI-powered medical imaging software on a mission to conquer cancer through AI. Lunit's portfolio of AI-powered algorithms can analyze medical images (digital pathology, CT scans, mammograms, chest X-rays, etc.) to screen for cancer and guide treatment decisions. Lunit has 200+ papers/abstracts published in top journals, 100+ research partners with leading institutions, and multiple FDA-clearances for AI-powered devices.About the Position

• Lunit Oncology is seeking a Senior Manager of Marketing Communications and Events to drive marketing initiatives and enhance our market presence in the oncology space.
• Reporting to the Director of Marketing, this US-based remote role will be responsible for developing and executing comprehensive marketing communications strategies and managing high-impact events that showcase Lunit's innovative oncology solutions.
• The ideal candidate will combine creative thinking with hands-on execution capabilities to elevate brand awareness and drive customer engagement across multiple channels.Roles & Responsibilities
  • Marketing Communications Strategy & Execution
    • Develop and implement integrated marketing communication strategies across multiple channels to effectively promote Lunit's value propositions and drive lead generation.
    • Create and manage the annual marketing calendar and budget, including prioritization of initiatives, KPI tracking, and ROI measurement.
    • Lead digital marketing strategy and execution, including social and SEM, to build brand awareness and engage key stakeholders.
    • Collaborate with cross-functional teams (business, clinical, product, legal & compliance, regulatory) to develop and execute aligned marketing campaigns.
    • Own pull-through of messaging into marketing content and collateral, ensuring consistent messaging and maximum impact.
    • Event Management
      • Lead the planning, execution, and evaluation of conferences, tradeshows, and exhibitions, ensuring strong ROI and optimal customer engagement.
      • Manage end-to-end delivery of webinars and digital marketing initiatives to drive lead generation and customer education.
      • Coordinate with business and clinical teams to optimize event participation and presence.
      • Stakeholder Management & Collaboration
        • Partner with external vendors and agencies to deliver high-quality marketing materials and events.
        • Support co-marketing initiatives with strategic partners.
        • Work cross-functionally to ensure marketing activities align with business objectives and compliance requirements.Qualifications
          • 5+ years of progressive marketing experience in healthcare/medical technology industry.
          • Bachelor's degree in Marketing, Communications, Life Sciences, or related field.
          • Knowledge of biomarkers, companion diagnostics, or immuno-oncology.
          • Proven track record in planning and executing successful marketing campaigns and events.
          • Strong understanding of digital marketing channels and current marketing trends.
          • Excellence in project management and ability to manage multiple concurrent initiatives.
          • Ability to travel up to 30% of the time for events, including flexibility to travel internationally for events as required, with low frequency.
          • Outstanding written and verbal communication skills.
          • Strong attention to detail and ability to work in a fast-paced environment.
          • Excellent interpersonal skills and ability to work effectively with diverse stakeholders.
          • Flexibility to collaborate closely with international colleagues in different time zones.Preferred Experiences
            • Master's degree in a relevant field.
            • Experience marketing AI-powered healthcare solutions or precision oncology products.
            • Familiarity with regulatory requirements and MLR review processes for marketing medical devices or diagnostics.
            • Experience with marketing analytics and ROI measurement.
            • Experience with marketing automation and CRM platforms.How to Apply
              • CV (resume, free format) submission required.Hiring Process
                • Document Screening --' Phone Screening --' Competency-based Interview --' Peer Interview --' Culture-fit Interview --' Onboarding.
                • Reference checks may be conducted during the process.Work Conditions and Environment
                  • Work type: full-time.
                  • Working from home (USA).
                  • Salary: after negotiation.
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