Senior Marketing Operations Manager (Marketo experience preferred)

Company: Recorded Future
Location: Boston
Posted on: January 23, 2025

Job Description:

Senior Marketing Analytics and Operations ManagerLocation: Boston, MAAbout Recorded Future:Recorded Future is the leader in intelligence-driven cybersecurity, helping organizations stay ahead of threats. Our mission is to provide unparalleled insights into the digital threat landscape, empowering enterprises to secure their operations with confidence. Join us to help shape the future of cybersecurity in a fast-paced, high-growth environment.About the Role:As a Senior Marketing Analytics and Operations Manager, you'll report directly to the Head of Marketing Analytics and Operations and play a critical role in scaling and optimizing marketing operations at Recorded Future. This role emphasizes expertise in marketing automation, lead scoring, attribution strategies, and MarTech enablement to drive impactful outcomes across our global marketing and sales development organization.You'll partner with cross-functional teams to design scalable processes, implement advanced marketing strategies, and ensure seamless integration across platforms. Your knowledge of attribution models, including multi-touch attribution, first-touch attribution, and last-touch attribution, will be essential to understanding and communicating marketing's impact on business outcomes.What You'll Do :System Optimization and Data Management:

• Manage and optimize marketing automation platforms, including Adobe Marketo Engage and HubSpot, to support lead management, campaign execution, and CRM integrations.
• Build workflows and automation to streamline lead nurturing, scoring, and sales handoff processes.
• Ensure system data integrity to support accurate reporting and performance analysis.Lead Scoring and Attribution Models:
  • Develop and manage advanced lead scoring models to prioritize prospects for sales engagement.
  • Implement and maintain attribution models, such as multi-touch attribution, first-touch attribution, and last-touch attribution, to measure campaign performance and ROI.
  • Collaborate with marketing and sales teams to align on lead lifecycle definitions and scoring mechanisms.MarTech Internal Enablement:
    • Lead internal training sessions to ensure teams effectively use marketing technology platforms and capabilities.
    • Create and maintain documentation, guides, and best practices to empower internal stakeholders to leverage MarTech tools.
    • Provide ongoing technical support and troubleshooting for marketing operations tools and integrations.
    • Act as the point of contact for MarTech-related queries, ensuring optimal use of tools and driving adoption across teams.Data and Analytics:
      • Create and maintain dashboards and reports to provide visibility into pipeline performance and marketing impact.
      • Conduct regular audits to ensure data accuracy and actionable insights.
      • Use analytics to identify opportunities for optimizing pipeline velocity and campaign effectiveness.Integration and Collaboration:
        • Integrate marketing automation platforms with CRM systems (e.g., Salesforce) and third-party tools.
        • Work closely with Demand Generation, Field Marketing, and BDR teams to enhance collaboration and process efficiency.Strategic Planning and Optimization:
          • Partner with leadership to develop investment frameworks, guide planning cycles, and support resource allocation.
          • Identify and lead initiatives to improve processes and operational efficiency.
          • Contribute to the long-term strategy for scaling marketing operations in a high-growth SaaS environment.What You'll Bring :We're looking for a dynamic professional who thrives in a high-growth, fast-paced environment and brings a blend of technical expertise and strategic thinking to the role.Minimum Requirements:
            • 5+ years of experience in marketing analytics, operations, marketing automation, or related fields.
            • Proficiency with marketing automation tools, including Adobe Marketo Engage and HubSpot.
            • Working knowledge of CRM platforms, such as Salesforce.
            • Strong expertise in implementing and managing attribution models (e.g., multi-touch, first-touch, last-touch).
            • Familiarity with BI tools such as Domo, Looker, or Tableau.
            • Advanced Excel/Google Sheets skills for data manipulation and analysis.
            • Excellent communication skills, with a proven ability to collaborate across teams and present data-driven insights to stakeholders.
            • Proven ability to thrive in ambiguous situations and solve complex problems with a user-first mindset.Preferred Qualifications:
              • Marketo Certified Associate.
              • Salesforce Associate certification.
              • Experience working with intent data platforms or predictive analytics tools.
              • Previous experience in a high-growth, enterprise SaaS organization, ideally in cybersecurity or a related industry.
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Keywords: Recorded Future, Newton , Senior Marketing Operations Manager (Marketo experience preferred), Executive , Boston, Massachusetts